A fashion student, the french Clarisse Merlet, created a sustainable brick, produced T-shirts and old clothes. The idea has pleased fashionistas and environmentalists.
The bricks, called FabBRICK, have a sustainable material and serve as thermal and acoustic insulation.
In production, she wore hundreds of T-shirts that were out of use in France. The creation has been tested and offers the security of a conventional brick.
The FabBRICK idea is part of a recent concept, called Slow Fashion (“slow fashion”, in Portuguese), which is opposed to Fast Fashion (“fast fashion”), which needs to be renewed every season.
With Slow Fashion, the collections prioritize local fashion more, creating a more lasting relationship between the brand and consumers, in addition to preaching a socio-environmental awareness.
It is an attempt to make the fashion industry worry about the production chain, which involves people and the environment.
Clarisse now wants to make large-scale manufacturing and, for that, started an online kitty, to patent the project and the first industrial production.
And it didn't take long to get good support for the manufacture of the first bricks.
The Jules brand, invested in the production of 42 thousand bricks made with 12 tons of recycled clothes.
For the brand, the partnership was magnifying. In addition to bringing a more sustainable concept, it also helped to improve the appearance of stores.